BMW i Memphis Design with a special edition.

06/04/2017

BMW i Memphis Design with a special edition.

06/04/2017

Garage Italia Customs and BMW i celebrate Memphis Design with a special edition to the range.

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Two new and unique cars have been presented today by BMW i and Garage Italia Customs to celebrate the Memphis Design Group.

With the exclusive BMW i MemphisStyle interior and exterior Design on the BMW i3 and the BMW i8, Lapo Elkann’s creative hub payed hommage to the visionary style of the artistic and cultural movement that revolutionised the world of design in the 1980s.

Oblique, horizontal and vertical lines along with hypnotic patterns and vibrant colours are the main characteristics of the new liveries created by Garage Italia Customs. A succession of sharp surface contrasts that become pure expression of rebellion and liberation from the rigid standards of traditional design. What catches the eye is that every single element is perfectly aligned and the geometrical shapes flawlessly follow the curves of the bodywork of the two cars. The realisation was extremely meticulous and it required over five weeks of work. Before the various painting phases, different masking was applied to each car in order to create the patterns. There are as many as eight layers of colour on the body which proves the complexity of the entire process.

The MemphisStyle Edition BMW i3 and BMW i8 are unique pieces. Garage Italia Customs offers the Design to BMW i customers upon request. After the Premiere of the special edition at Salone del Mobile in Milan, the BMW i8 MemphisStyle will be exhibited at Frieze New York 2017.